About the Book :
The term "Sales" has a much broader connotation. A
complete process of planning and execution creates a by-product called Sales.
There are no buyers on this planet who would welcome the sellers with both
hands. A NO from the buyer means an opportunity to sell. NO sets a platform to
exchange knowledge. NO comes from an unresolved objection, a concern about the
product, ignorance, worry about off-take, price, quality, after-sales etc.
This book is titled, “Could Never Take a NO” because the
author was never been able to take NO in any sales situations. This one trait
helped him learn new sales trick with every NO and converting it into yes. When
you have to deal with people and circumstances that is never in your control,
the journey becomes a struggle for survival every day. Although the travelling
and meeting new people every day would seem very interesting the whole joyous
experience crumples when the pressure builds up on achieving the targets. The
book describes learnings through different sales situations which will help
readers to understand the deeper meaning and take advantage.
It is a small effort to connect and enhance the sales
experiences of people in this profession. Every experience opens up a hidden
treasure in us!!!
About the Author :
Easwaran Rajappan is a FMCG sales manager and Proven technique to achieve any goal happens to be his first book. Easwaran was born in Ernakulum, Kerala. He completed his early education in Kendriya Vidayala, Avadi in Chennai. After graduation he did his masters in Business Administration from AM Jain College, Institute of Management.
He has a great passion for exploring the nature and understanding of planets and its mysteries. He graduated in B.Sc Geography from Presidency college of Chennai. His article in IUEMAG woke up to the year 3020 caught wide attention.
He started his FMCG career in 1989 with Procter and Gamble, and worked in several other Multinationals in front line sales roles and professionally grew up to manage large businesses. He also joined Cadbury India Limited as Area sales In-charge. His travels to interior villages of Tamil Nadu introduced him to the struggles of people and he developed interest in motivational stories.
In 1993, his career took him to United Arab Emirates and other Gulf cities. Life became hard under extreme temperatures and far away from family until he reached the status of manager. He has seen the transformation of consumer markets from traditional operations to Modern retail culture by having to work closely with large international retail chains.